Dubai Crown Prince Hamdan bin Mohammed al-Maktoum has urged all government institutions to adopt the font in official correspondence.
The Executive Council of Dubai, which manages the affairs of the city-state and is headed by Prince Hamdan, said the font reflects the United Arab Emirates' vision "to become a regional and global leader in innovation". "It is the first font to be developed by a city and to carry its name", Executive Council secretary general Abdulla al-Shaiban told a news conference.